Client:
Trendom
Project Type:
E-commerce Website, Web Design
Team:
UX/UI Designer, Web Developer
My Role:
UX/UI Design, Art Direction,
Visual Concept
Background
There’s a growing demand for niche fashion among people who don’t just follow trends—they set them. These are individuals who view clothing as a form of self-expression, seeking to be bold, stylish, and one step ahead of the mainstream. Trendom was created to speak directly to this audience: a brand that offers distinctive style and premium quality.
Goal
Market Research
Concept
The main task was to help users navigate an interface filled with expressive imagery and unique products while keeping the path to purchase smooth, intuitive, and free from distractions.
Before starting, I studied the websites of brands like Acne Studios, Jacquemus, Bimba y Lola, as well as online publications Dazed and i-D Magazine.
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From there, I adopted principles of visual chaos and stylistic boldness, but with a clear navigation system within.
Our concept combines expressive visual storytelling with intuitive functionality. This approach involves bold aesthetic choices while maintaining systematic organization.
Logo
To support the client’s vision, we created a unique logo in a fashion-tech style — combining elegance, dynamism, and modern precision. It reflects the brand’s bold, forward-thinking character and stands out as a mark of innovation in the niche fashion space.
Design Language
​We kept the visual style minimal and elegant to let the products shine while ensuring usability:
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Color palette: clean and simple, supporting the bold imagery
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Typography: friendly, modern, easy to read
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Icons: outlined and minimal
Typo - Open Sans
Colors
#BDBDBD
#353552
#E6E7E8
#FF4040
Icons
Outcomes
Before starting the design, I conducted user research to better understand the target audience’s mindset and expectations. As a result, Trendom gained a distinctive visual identity and a well-structured interface that combines bold style with intuitive navigation. The concept resonated with the audience and was successfully presented to investors as a launch platform for the brand.
